To celebrate the launch of IDCO Studio Sessions, we're proud to release the limited edition Studio Collection. The Studio Collection includes lifetime access to all 8 courses, with a $395 discount. With topics ranging from perfecting your client experience to your new project marketing plan, this mastermind bundle shares all of our deepest, darkest industry secrets. This course includes unlimited, lifetime access to all 8 Studio Sessions Courses: - Instagram for Designers - Working with Manufacturing Vendors - Client Experience for Interior Designers - Pinterest for Interior Designers - New Project Marketing Plan - Interior Design Presentation Techniques - Content Planning for Designers - Working with Interior Design Photographers + Videographers This bundled package gets you 8 courses for the price of 7. Each course is self-paced through six chapters of video content, written instruction, downloadable templates and checklists and access to an exclusive community of fellow designers. Upon purchase, you will receive immediate, lifetime access to the course. Due to their digital nature, all courses are non-refundable and non-transferable.
This in-depth course for interior designers dives into specific, actionable strategic steps to organically increase your following, diversify your reach, and convert followers into high-quality clients. Through seven content packed chapters, we’re sharing the exact steps we use at IDCO Studio to manage some of the industry’s top Instagram accounts. From scheduling secrets, hashtag strategy, mastering Instagram Stories to getting honest with your intentions on Instagram, we have hacks for working with the algorithm, not against it. As a designer, Instagram should be treated as an extension of your brand, and that means allocating time, effort and resources towards content development and engagement. There’s a steep learning curve to building an effective Instagram strategy, to be sure, but we believe your brand is worthy of the investment. In this course, we’ll uncover what makes this platform so uniquely effective for interior designers, and how it can be the ultimate game changer in your business. Your one time purchase gains you unlimited, lifetime access to our content. As Instagram changes, our content here will adapt. We can’t wait to get started with you. This course includes: -
Transitioning from shopping retail to working with trade vendors is the #1 most profitable move you can make as an interior designer. While it takes most designers years to understand the ins and outs of trade manufacturers, Lindsey Borchard of Lindsey Brooke Design is so excited to share her industry experience of working with to-the-trade vendors in one content-packed course. From understanding the difference between retail and trade to maximizing your profit at no cost to your clients. This course includes: - Understanding retail vs. trade - Mastering the product markup system - How to open a wholesale account - Purchase minimums + how to leverage them - Vendors we love - Making the most of your sales reps - The importance of going to Market - Setting up your receiving warehouse - Client discounts - Insider trade secrets + why that's totally okay This course is self-paced through six chapters of video content, written instruction, downloadable templates and checklists and access to an exclusive community of fellow designers. We'll be updating the course content throughout the year as we learn more and as technologies change. Upon purchase, you will receive immediate, lifetime access to the course. Due to their digital nature, all courses are non-refundable and non-transferable.
Deciding how to craft a compelling story project after project can be incredibly daunting for interior designers. In this course, we're walking you through how to stretch your content further, create newsletters that convert followers to paying clients, and launch a blog campaign that drives traffic while attracting press. We're balancing our personal experience with content planning at The Identite Collective with our years of experience cultivating content for dozens of interior design brands. Covered in this course: - Creating an editorial calendar - Scheduling and sticking to it - The importance of blog content - Developing blog content - Finding your brand voice - Email marketing + our favorite platform - Email marketing frequency - Managing consistency - Scheduling in advance - Telling stories - The power of evergreen content + how to create it - How to use video as an interior designer - Gaining confidence on camera
In this deep-dive course, you’ll learn all the tools to overhaul your client management with actionable steps from start to finish. We’ll cover key topics like onboarding, client education, management software, communication strategies, and how to leave a lasting impression with each project. I’ll walk you through my exact processes, and share how our team shapes the client experience every step of the way. This course covers: - Creating the perfect inquiry form - Managing inquiries in Dubsado - Creating an Investment Guide - The power of 20 minute phone consultations - In-person consultations - Consultation packets - Estimates, contracts + retainer fees - Client education - Software - Client communication - FFE schedules - Off-boarding processes - Project Punch List - Goodbye packets - Client follow up
Professional photography is the most important investment you can make as an interior designer. Anastasia always tells her clients at IDCO Studio that before they can work on branding, web design or Instagram management, that you need to invest in professional photos first. In this course, Lindsey Borchard will walk you through everything you need to know when working with a photographer as an interior designer then take it a step further and discuss how to create killer video content as well. This course covers: - How to find a photographer or videographer - Creating the perfect shot list - How to prep for a photoshoot - What to request from your photographer - Vertical vs. horizontal photos and how many of each - Mastering headshots + team photos - Maximizing your shoot with additional content - How to use video content as an interior designer - DIY vs. professional video - Shoot day checklist - How to utilize your new content
First round client approval is the ultimate goal. In this 5 part mastermind course, Lindsey Brooke Design will be walking through the entire design presentation process, step-by-step. This carefully honed process helps designers get approved design plans more quickly and more cost effectively - resulting in a better client experience and an elevated business model. This course includes: - Getting to know your client - Deciphering their wants + needs - Client Pinterest board - Client design homework - Design Discovery meeting - Creating a design plan - Product sourcing + samples - Curating the client presentation - Floor plans and elevations - Tips for presenting to clients We’ll cover my “getting to know your client” exercises, product sourcing secrets, sample gathering ideas, presentation drafting platforms, and steps to put those key details in place, all guided by easy to follow video content.
As an interior designer, the most important marketing plan you have is how to roll out a new project reveal. There’s nothing like seeing your project images for the first time. What was once a string of design concepts in your head is now finalized on film, and that overwhelming sense of accomplishment is second to none. In this course, we’ve designed a more tactical approach to your new project rollouts for the best exposure and marketing opportunities possible. Marketing your new projects doesn’t have to be overwhelming or something you hire out. Join us for this seven-chapter course, and we’ll show you how. This course includes: - How to download, organize + rename your portfolio images - How to submit to publications - Updating your portfolio on your website - Understanding "exclusivity" in the editorial world - Sharing your work - Self-publishing on your own blog - Maximizing your content for Instagram This course is self-paced through six chapters of video content, written instruction, downloadable templates, worksheets and checklists including access to an exclusive community of fellow designers. Upon purchase, you will receive immediate, lifetime access to the course. Due to their digital nature, all courses are non-refundable and non-transferable.
Pinterest is the #1 most undervalued marketing tool for interior designers and is our FAVORITE platform. With minimal effort (we're talking a couple hours a month), Pinterest can quickly be your largest traffic driver to your website. On average, our clients's website traffic consists 90% of Pinterest referrals. In this 6 session mastermind course, Anastasia Casey of IDCO Studio is walking you through maximizing your reach on Pinterest, optimizing your portfolio images, hacking the algorithm and automating everything. This course includes: - Why Pinterest is a better discovery tool than Google - How Pinterest drives web traffic - The value of Pinterest's evergreen algorithm - Setting up a business account - Verifying your website - Setting up boards - How alt tags play a big role on Pinterest - Optimizing your photos for Pinterest - Pinning frequency + best practices - Pinterest Automation using Tailwind - Batch Scheduling - Pin titles + descriptions This course is self-paced through six chapters of video content, written instruction, downloadable templates and checklists and access to an exclusive community of fellow designers. Upon purchase, you will receive immediate, lifetime access to the course. Due to their digital nature, all courses are non-refundable and non-transferable.